Trademark Registration

The main purpose of having a trademark is to distinguish the origin of goods and services as it helps the customers to differentiate between various products available in market. It also acts as an advertisement for the products which ultimately increases the sale andgenerates goodwill of the trader.

In case of dispute related to the use of trademark, strength and popularity of the trademark is one of the factors courts will analyze to determine if you can stop another from using your trademark. A good trademark should be distinctive and not too close to the already existing trademark, easy to remember and short.